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The Comics Journal provides a detailed history of the Direct Market system of comics distribution. My own take: The Direct Market started out as a good idea--helping to get distribution for smaller, independent comics companies--but ultimately worked to essentially remove comic books from the wider popular culture. It's why you no longer see spinner racks in drug stores and supermarkets and likely a key reason kids don't gravitate to funny books anymore.
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Practice up that dorky plastic guitar: Jimi Hendrix Rock Band is a'comin'.
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