I don't know if this will be an ongoing series of posts, although a "rules of good comics" list might not be a bad idea. Send me your suggestions.
Anyway, I was moved to comment when Marvel Comics released this peek at the "new logo" for it's Fantastic Four title:
Now, for starters, it's not that new. It looks quite a bit like this logo from around the time I first started reading the FF back in the 1970s:
But the main thing is, it's a pretty danged boring logo and not nearly as cool as the FF's original nameplate, which is one of the coolest comic book logos of all time. It totally captures the fun, adventure and humor on display in the original Lee/Kirby run:
Oh well, the new logo isn't as bad as this one:
Or this one:
The most recent FF logo is somewhat better than those, though still a little dull:
I realize you need to make some changes to jazz things up every once in a while. But, truly, there's also a lot to be said for knowing a good thing: