Warner Bros. Consumer Products named Fisher-Price the master toy licensee for Warner Bros. Animation's newest animated television series, Krypto the Superdog. Fisher-Price will manufacture, market and sell an all-inclusive line of pre-school toys featuring the daring canine and his pack of crime-fighting comrades.
Fisher-Price's new toy line-up will feature a broad range of toys for three to six-year-olds, including action figures, play sets, plush, vehicles, learning toys, and more. Mattel, the parent company to Fisher-Price, will also launch games and puzzles based on Krypto, as well as his cool gadgets and friends. The initial product line will launch at a major retailer this fall.
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